CIW Social Media Strategist

The certification also assesses knowledge of social media technologies, communication methods and how to engage consumers using various tools are used in a business setting, and how social media can boost brand recognition and achieve organizational goals. Additional topics assessed are how to build social media strategies and tactics, build and manage campaigns, develop social media content, and when and how to utilize each platform correctly in business to achieve organizational goals and strategies. The exam will also assess how to plan, develop, promote, deliver, present, and analyze social media activities, as well as how risks, reputation, crisis response, advertising and promoting are managed and maintained. This certification will finally assess how metrics, analytics, reporting and social media optimization drive business goals and strategies.

The CIW Social Media Strategist course* prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.

*The courseware is not required to sit for the certification exam.

The CIW Social Media Strategist course prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.

Target Audience

• Web designers
• Internet consultants
• IT professionals
• Marketing professionals
• Web and graphic artists
• Business professionals

Skills Assessed

• Explain business uses of social media.
• Identify steps involved in a creating successful social media campaign.
• Discuss crowdsourcing and crowdshaping strategies.
• Identify strategies and tactics for creating and using folksonomies.
• Summarize and deploy typical social media metrics.
• Explain the concept of gamification in relation to social media, including peer-based endorsements.
• Identify and use tactics for gathering and analyzing data.
• Explain specific user-tracking techniques.
• Track virtual and brick-and-mortar business using social media and Web technologies.
• Explain and interpret data reuse strategies.
• Create reports about strengths and deficiencies of existing social media strategies.